Monitorial
Unified Observability & Notification for Snowflake
Purpose-built for teams who want to own every corner of their Snowflake environment. 200+ pre-built monitors, a programmable rules engine, and omni-channel dispatch — all running natively inside your account.
Native App Architecture
Runs inside your Snowflake account. External connections are opt-in — you control what leaves and where it goes.
Zero Data Egress
All processing happens inside your account. Only formatted alert messages leave — and only to destinations you explicitly approve.
Efficient by Design
Carefully architected by our engineering team using the best of Snowflake's platform. 200+ monitors share optimised access patterns — a fraction of the compute of DIY equivalents.
Quick Setup
Install from Snowflake Marketplace, run the setup wizard, connect a destination, browse the catalogue.
The Notification Rules Engine
Monitors detect problems. The rules engine decides who needs to know, in what format, how often, and what happens when it resolves.
Every notification passes through the rules engine before dispatch. Each rule defines filters (database, schema, object, environment, severity, tags, message type), destinations (fan-out to multiple channels), and suppression (per-rule, per-object cooldowns).
- Wildcard filters — *PROD*, MY_DB*, *_PROD (case-insensitive)
- Multi-destination fan-out — same event to PagerDuty + Slack + CloudWatch
- Per-rule, per-object suppression — prevents alert storms
- Trigger + Resolve lifecycle — PagerDuty auto-resolves on recovery
- Circuit breakers — CLOSED/OPEN/HALF_OPEN with exponential backoff
- Full audit trail — every dispatch decision logged with response codes
The Right Alert. Right Team. Right Time.
For example:
Pipeline failure (prod)
→ PagerDuty on-call (incident with auto-resolve)
Pipeline failure (dev)
→ Suppressed (no one needs to know)
Cost anomaly
→ FinOps Slack channel (rich Block Kit)
Security finding
→ Security team email (HTML with remediation steps)
All events
→ S3/Splunk archive (compliance audit)
9 destinations. One rule engine. Zero code.
Alert Where Your Team Lives
Purpose-built formatting for each platform. Not just raw text dumps.
Slack
Rich Block Kit formatting with severity icons
PagerDuty
Events API v2 with auto-resolve lifecycle
Microsoft Teams
Adaptive Cards with styling
Email (SendGrid)
Formatted HTML notifications
Webhooks
Any HTTP endpoint (custom integrations)
CloudWatch
AWS observability integration
Splunk
HEC ingest for SIEM correlation
Observe
Enriched events for unified dashboards
Amazon S3 / Azure Blob
JSON archive for compliance audit
200+ Pre-Built Monitors
Every monitor is parameterised, documented, and ready to activate. No SQL to write. No thresholds to guess. The catalogue is maintained and updated — new Snowflake features mean new monitors shipped to you.
50+
FinOps
100+
Security
33+
Quality
15+
Ops
36+
Tracing
From Zero to First Alert — Fast
The hardest part is choosing which Slack channel to use.
Install
One-click from Snowflake Marketplace
Setup Wizard
Grant privileges, pick a warehouse
Connect
Add a Slack webhook or PagerDuty key
Browse
200+ monitors in the catalogue
Enable
Install monitors with one click each
First Alert
Alert fires in your channel
How Monitorial Compares
Snowflake ships powerful primitives. Monitorial adds orchestration, lifecycle, and coverage at scale.
| Capability | Monitorial | Native Alerts | Trust Center | CoWork |
|---|---|---|---|---|
| Pre-built monitor library | 200+ | No (write your own) | Limited (CIS only) | No |
| Multi-destination routing | Rules engine with fan-out | No (email only) | Limited | Slack/email to requester |
| Suppression / deduplication | Per-rule, per-object | No | No | No |
| Trigger + Resolve lifecycle | Yes (PagerDuty auto-resolve) | No | No | No |
| Anomaly detection (z-score) | Yes | No | No | No |
| Query cost attribution | Yes (per-hash, per-user) | No | No | No |
| Circuit breakers / retry | Yes | No | No | No |
| Notification audit trail | Yes | No | No | No |
| Always-on (survives absence) | Yes (serverless tasks) | Yes | Yes | Session-scoped |
| Scope | Organisational policy | Per-alert | Per-scanner | Personal |
Better Together: Monitorial + Snowflake CoWork
CoWork tells you what happened when you ask. Monitorial tells you before you need to ask.
Monitorial exposes a semantic view over its curated operational data. CoWork, Cortex Analyst, and Cortex Code can query it via natural language — no configuration, no API keys.
“What monitors fired last night?”
“Why is my cost 3x higher than last week?”
“Any critical security findings?”
“Which warehouses are burning the most credits?”
The Agent of Health
Monitorial Native App
Reliable execution engine (monitors, dispatch, lifecycle)
Semantic View
Governed AI interface (natural language access to curated data)
Cortex Agent
Action layer (investigate, acknowledge, silence, check_now)
MCP Server
IDE copilots and ChatOps bots query operational health
Start Monitoring Today
Free tier available. Install from Snowflake Marketplace.